Question: Converse is considering adding a new colour, Radiant Yellow, to their line-up of high-top shoes in 2023. Current high-tops sell at an average $110 per
Converse is considering adding a new colour, Radiant Yellow, to their line-up of high-top shoes in 2023. Current high-tops sell at an average $110 per pair or unit. Yearly sales are fairly steady at 10,000 units per year and without the introduction of the new colour, Converse would expect sales to again be 10,000 units in 2023. If Converse goes ahead and introduces the Radiant Yellow shoes in 2023, the company expects to sell 200 units of this new colour and projects total sales of all colours to come in at 10,170 units of shoes. What is the expected unit Cannibalization rate of the new Radiant Yellow shoes
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