Conversion calculation

Instructions:

• Calculate the conversion rate
• If calculation is not possible, write NA
• Hints:
  • A conversion can be defined in different way as per the target actions (of the website).
  • Conversion rate: the percentage of visitors who take the desired action.
  • Conversion rate = Number of converstionsNumber of visitors

Firm	Target Action (for this Exercise)	Results	Conversion rate
A (a e-Retailer)	Purchase	Visitor: 6000 Click: 3000 Purchase: 2000	0.5
B (a Social media)	View of ad	Visitor: 6000 Click: 3000 Auto view of advertising once the visitor visits the website	.5
C (a lead generator)	Lead	Visitor: 6000 View: 6000	n/a
D (an affiliate marketer utube channel)	Purchase	Visitor: 6000 Click: 3000 Purchase: 2000	.5
E (Search engine)	Click	Visitor: 6000 Click: 3000	.5
F (a Marketplace)	Purchase	Visitor: 6000 Click: 3000	.5

Need to know if the Conversion rate column is correct

Conversion calculation Instructions: Calculate the conversion rate If calculation is not possible, write "NA" Hints: O A conversion can be defined in different way as per the target actions of the website) o Conversion rate: the percentage of visitors who take the desired action o Conversion rate =- Number of converstions Number of visitors Firm Target Results Conversion rate Action (for this Exercise) A (a e-Retailer) Purchase Visitor: 6000 0.5 Click: 3000 Purchase: 2000 B (a Social media) View of ad Visitor: 6000 .5 Click: 3000 Auto view of advertising once the visitor visits the website C (a lead generator) Lead Visitor: 6000 n/a View: 6000 Dan affiliate Purchase Visitor: 6000 .5 marketer - Click: 3000 YouTube channel) Purchase: 2000 E (Search engine) Click Visitor: 6000 Click: 3000 F (a Marketplace) Purchase Visitor: 6000 Click: 3000 in inl