Conversion Funnel Exercise Here is a conversion funnel from a month of traffic on the website of a major hotel chain (Marriott or Hyatt, for example) Rates availability 2347892 Review Itinerary 367495 Guest Info 103471 Confirmation 72498 Revenue $ 23,464,220 Room Nights 143285 If you could increase the percentage of those who reviewed the itinerary from 15 65 to 20 , how would the conversion rate be affected How would the revenue be affected

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Question: Conversion Funnel Exercise Here is a conversion funnel from a month of traffic on the website of a major hotel chain (Marriott or Hyatt, for

Conversion Funnel Exercise

Here is a conversion funnel from a month of traffic on the website of a major hotel chain (Marriott or Hyatt, for example).

Rates & availability	2347892
Review Itinerary	367495
Guest Info	103471
Confirmation	72498

Revenue	$ 23,464,220
Room Nights	143285

If you could increase the percentage of those who reviewed the itinerary from 15.65% to 20%, how would the conversion rate be affected? How would the revenue be affected?

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