Question: Core and Distinctive Competencies: ( p . 1 3 4 - 1 3 7 ) These should always be strengths. What is VIRO ( Valuable

Core and Distinctive Competencies: (p.134-137) These should always be strengths.
What is VIRO (Valuable, Rare, Inimitable, Organized)?
Capabilities
Core competencies
Distinctive competencies
Business Model & Value Chain (p.138-140)
"...company's method for making money in the current business environment."
How does the company make money?
What is the company's center of gravity (greatest expertise/core competency)?
Where in the value chain does the company make money? (Keep in mind, you are looking at company value chain, not industry)
Organizational structure (p.143-144)
Simple, Functional, Divisional, SBU, Conglomerate
Culture (p.145-146)
"... the collection of beliefs, expectations, and values learned and shared by a corporation's members...."
Intensity
Integration
Marketing (p.147-150)
Market position & segmentation
Marketing mix
Product life cycle
Brand and corporate reputation
Financial Issues (see financial audit to fill this section)
""...the best sources of funds, uses of funds, and the control of funds."
Liquidity
Capital structure/ability to borrow
Ability to profit
Operations efficiencies
R&D (p.151-153)
R&D intensity, competence, technology transfer
R&D mix: Product R&D, Process R&D
Technological discontinuity
Operations (p.153-154)
... develop and operate a system that will produce a certain quantity, at a certain cost, within a certain time.
Intermittent system vs. continuous system
Experience curve
Mass customization
Economies of scale and economies of scope
Supply chain management (p.159-160; falls under operations in terms of sourcing raw materials, manufacturing etc.)
HR (p.155-157)
... improve match between individuals and jobs.
HR practices including training
Teams
Union relations
Diversity
IT (p.157-160)
"...to design and manage the flow of information in an organization in ways that improve productivity and decision making."
Internet, intranet, extranet
Supply chain management (falls under IT in terms of intranet and extranets)
 Core and Distinctive Competencies: (p.134-137) These should always be strengths. What

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