Corporate$-$level strategy is concerned with $\_\_\_\_\_\_\_\_\_\_$ and how to manage these businesses.

whether the firm should invest in global or domestic businesses

what product markets and businesses the firm should be in

whether the portfolio of businesses should generate immediate above$-$average returns or should be troubled businesses that will create above$-$average returns only after restructuring

whether to integrate backward or forward All of the following are considered generic business$-$level strategies EXCEPT:

product diversification.

cost leadership.

focused differentiation.

integrated cost leadership$/$differentiation$.$ To provide a sustainable competitive advantage, a capability must satisfy all of the following criteria EXCEPT be:

technologically innovative.

hard for competing firms to duplicate.

without good substitutes.

valuable to customers. Customer loyalty programs such as airline frequent flyer miles are an attempt to:

decrease competitors' access to distribution channels.

develop a cost advantage independent of scale.

increase customers' switching costs.

overcome the perishability of the hotel "product." SWOT stands for:

strategy, wealth, organization, and threats.

success, weakness, opportunities, and taxes.

strength, wealth, organization, and taxes.

strengths, weaknesses, opportunities, and threats. A $\_\_\_\_\_\_\_\_\_\_$ is an integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage.

goal

strategy

tactic

mission For a diversified firm, corporate$-$level strategy is concerned with:

operating each individual business under the corporate umbrella.

determining how each functional department of the firm will operate.

determining the businesses in which the company intends to compete as well as how to manage its different businesses.

coordinating the vision and mission of each subsidiary firm.A business$-$level strategy describes:

the businesses in which the company intends to compete.

all policies and procedures used in functional departments.

the actions a firm takes to exploit its competitive advantage over rivals.

a firm's resources, intent, and mission.