Corporate Strategy (2 points ). Where in the industry value chain does the firm compete, and in which product markets? Discuss their current level of vertical integration, horizontal integration and diversification. Analyze these activities are they successful, should they do more or less? Discuss the organizational forms they have used to pursue corporate strategy mergers and/or acquisitions, strategic alliances, etc. Why do you think they have chosen those methods? Any key issues in their corporate strategy? Global Strategy (1 point). How much pressure is there for cost reductions, and for local responsiveness? Describe the current global strategy and provide evidence about how the firm's resources and competencies support the given pressures regarding costs and local responsiveness. Describe entry modes have they usually used, and whether they are they appropriate for the given strategy. Any key issues in their global strategy? Proposed Alternatives (2 points). Based on your Strategic Alternatives Matrix and the issues identified in the opening paragraph, choose 2 alternatives to develop further, and justify your choice based on the items from your SWOT that would be affected by that choice (threats and/or weaknesses mitigated, opportunities and/or strengths exploited, etc). One of the proposed alternatives should be relatively short term and would not cost much, and one should be relatively long term and would require significant investment. For each of the proposed alternatives, describe risks and/or benefits to at least two internal stakeholders, and two external stakeholders. Recommendation and Implementation (2 points) Select and justify, based on urgency and importance, one of your alternatives and describe an action plan to accomplish the recommendation: State a measurable goal what results would need to be reviewed to determine if additional changes were needed? List at least one input control and one output control that would support this implementation and include at least 5 steps they need to take to accomplish the recommendation