Question: Corporate strategy and business strategy A Are basically the same only corporate strategy is more important. B Relate to scope and achievement of overall long-term

Corporate strategy and business strategy A Are

Corporate strategy and business strategy A Are basically the same only corporate strategy is more important. B Relate to scope and achievement of overall long-term objectives, and multiple short-term objectives, respectively Can be seen as what top managers do and what lower level employees do, respectively The former relates to the range and scope of the firm's businesses and the later to how the firm competes in each of these individual businesses

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