cosCase Recap

Problem Identification

Identify the possible root problem components, $($Competitors$,$ leadership, external factors, other$)$

Ethical Considerations

Marketing Mix $($discuss $5$ P$$s $$ product, price, place, promotion, and people$/$target market$)$

Social Media: Analyze the current social media plan

SWOT $($Note: Identify four strengths, four weaknesses, four opportunities, four threats$)$

Sound alternatives$/$Measurements $($Note: propose at least two$+$ possibilities$)$

Recommendations $($Note: justify your recommendation with anticipated resources, estimated budget, projected timeline, & possible risks$)$

Reference page $($original source material.$)$