Overexposure Luxury Brand: Coach Case Study

Questions

• Case Recap
• Problem Identification
• Identify the possible root problem components, (Competitors, leadership, external factors, others)
• Marketing Mix (discuss 5 P’s – product, price, place, promotion, and people/target market)
• Social Media: Analyze the current social media plan
• SWOT (Note: Identify four strengths, four weaknesses, four opportunities, four threats)
• Sound alternatives/Measurements (Note: propose at least two+ possibilities)
• Recommendations (Note: justify your recommendation with anticipated resources, estimated budget, projected timeline, & possible risks)

Answer rating: 100% (QA)

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