Question: Cosmeticon, a U . S . - based firm, has recently started exporting cosmetics to India. Cosmeticon has introduced a new range of mineral -

Cosmeticon, a U

.

. -

based firm, has recently started exporting cosmetics to India. Cosmeticon has introduced a new range of mineral

-

based makeup products for the first time in the Indian market. As Cosmeticon has no competitors in this segment of the Indian cosmetics market, it has set a very high price for its products in order to reach the premium, price insensitive segment of the market. This is an example of

Multiple Choice

penetration pricing policy.

psychological pricing policy.

price skimming.

bundling.

cost

-

based pricing policy.

Cosmeticon, a U.S.-based firm, has recently started exporting cosmetics to India.

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