Question: Sephora Cosmetics, a firm based in the U.S., recently started exporting cosmetics to India. Sephora introduced a new range of high-end mineral-based makeup for the

Sephora Cosmetics, a firm based in the U.S., recently started exporting cosmetics to India. Sephora introduced a new range of high-end mineral-based makeup for the first time in the Indian market. It was also priced much higher than the other brands in the market. This is an example of penetration pricing bundling pricing skimming pricing cost-based pricing

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