Question: Cosmetics Purchases. The data shown in Table 1 4 . 1 5 and the output in Table 1 4 . 1 6 are based on

Cosmetics Purchases. The data shown in Table 14.15 and the output in Table 14.16 are based on a subset of a dataset on cosmetic purchases (Cosmetics.csv) at a large chain drugstore. The store wants to analyze associations among purchases of these items for purposes of point-of-sale display, guidance to sales personnel in promoting cross-sales, and guidance for piloting an eventual time-of-purchase electronic recommender system to boost cross-sales. Consider first only the data shown in Table 14.15, given in binary matrix form.

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