Question: Could Amazon replicate the competitive advantage that contributed to its online success in the offline retail markets? Could the company leverage its existing online assets

Could Amazon replicate the competitive advantage that contributed to its online success in the offline retail markets? Could the company leverage its existing online assets and capabilities in the offline segments?

Given this diversification, how could Amazon manage the efficiency of its operations and the quality of its products in the long term? Did the company have capabilities to do so? Would Amazon Go change the way people bought and consumed as Amazon.com had done so successfully before?

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