could you help me with this one

QUESTION 18 Some categories are not well represented by an exemplar. For instance, a "pharmaceutical sales rep" category likely does not evoke a specific person who best represents that category. However, an image is associated in one's mind with the category. This type of schema is known as ain), O specimen O prototype O epitome O archetype QUESTION 19 When consumers believe that they will get 50 percent off on the purchase of a second item of equal or lesser value after reading an advertisement for a clothing store, of the marketing message has occurred. O sensitization distinction O habituation comprehension