Question: Could you help us with below mentioned case study about CitizenM for Operation Management? Using the Theory of 4 Vs of Process Dimension, define Where

Could you help us with below mentioned case study about CitizenM for Operation Management?

  1. Using the Theory of 4 Vs of Process Dimension, define Where CitizenM is positioned in each of the categories. Explain Why. - 10 POINTS
  2. How is citizenM's Service Concept defined? - 10 POINTS -
    1. Organizing Idea
    2. Service Concept Summary
    3. Services Provided
    4. Services received
      1. Customer Experience
      2. Outcomes
  3. What is citizenM's Value Proposition? 10 POINTS -
  4. List the Core, Actual and Augmented levels of the Product - 10 POINTS
    1. Core-what is the main benefit or emotion the visitor gets from the hotel? What is the hotel selling in reality?
    2. Actual features of the Product -
    3. Augmented or enhanced Products - not sold at a separate price, but adding value to the experience

  1. What type of ownership of various citizenM can you identify? - 10 POINTS
  2. How the hotels are managed? - 10 POINTS
  3. Classification - 10 POINTS
    1. Based on facilities and functions, how would you classify the hotels?
    2. Based on Price, how would you classify the hotels?

  1. Using the analysis above, How is the Mission and Value statement of the hotels reflected in the Operations? - 30 POINTS
    1. Booking channels
    2. Room Rates
    3. The Front Office
    4. Variety of Facilities
    5. Design of the hotels and the rooms

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1 Theory of 4 Vs of Process Dimension The 4 Vs of Process Dimension describe the four dimensions in which a companys processes can vary Volume Variety Variation in Demand and Visibility Heres how Citi... View full answer

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