Could ypu please answer number 3 and also compare to apple and samsung.

A 15-minute group presentation plus 5 minutes of Q+A analysing the strategic approach to retail design and visual merchandising of a multi-channel fashion/home/technology retailer of your choice (ideally not a food retailer). Presentations will be recorded for internal and external moderation. An individual peer assessment report is also required (200 words) and is taken into account when marking to encourage full contribution from all group members. The report is not be marked but is a mechanism to manage group difficulties and conflict, and to award a lower mark to an individual for non-contribution to the group assignment if appropriate. You should consider the following: 1. Overall strategy of the multichannel retailer and their USP -apply some of the theories and strategic tools discussed. 2. In store: Understanding their customers and their journey through the store Visual merchandising techniques to support the brand image and encourage sales Impulse buying techniques and up-selling Product marketing and point of sale marketing 3. On-line: Analyse the 3 key points of e-retail design (navigation, interactivity and web atmospherics) 4. Carry out similar analysis on at least one other competitor. 5. Provide recommendations of how the retailer can improve their retail design and visual merchandising and e-retail design in response to their customers and competition. This assignment covers the following learning outcomes: Understand the theories of retail change and the development of multi-channel and global retailing strategies. Critically assess current trends and developments in visual merchandising technique and product placement Critically evaluate the role of store and website design and how this contributes to corporate image