Question: Counterfeit Catcher app spent a large amount on research and development, leading to the introduction of their new product. They decide to price their product

Counterfeit Catcher app spent a large amount on research and development, leading to the introduction of their new product. They decide to price their product with the goal of obtaining

10 %

return on their investment in the first year. Which pricing objective are they using?

target return

profit maximization

nonprice competition

meeting competition

dollar or unit sales growth

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