Country Road are noticing first time customers are returning in store while repeat customers are shopping online.
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Question:
Country Road are noticing first time customers are returning in store while repeat customers are shopping online. Country Road online orders are dispatched from their retail stores.
1) Discuss the implications this has for channel management, and staffing of channels with no stock holds in warehouses
2) Discuss the implications this has for customers, inventory management and speed of service
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