course : consumer behavior

Understanding consumer involvement has proven to be quite straightforward because it generally means the same thing to almost all consumers and researchers *

2 points

True

False

The limited-edition customized coca cola can with ones name proved to be more attractive than the ordinary can. *

2 points

True

False

While shopping, Ben chose the anti-dandruff shampoo very quickly while making sure no one is looking. This behavior was initiated based on guilt *

2 points

True

False