Course: Management information systems

Code: BADB1023

Answer all questions with 7 points; with explanations and examples.

QUESTION 3 The use of artificial intelligence is becoming increasingly important in all facets of modern life, including commercial marketing and data analysis. Powerful artificial intelligence could be intimidating at first glance, but it is an extremely user-friendly technology that is very easy to incorporate into existing systems. Numerous marketers operating in a wide variety of sectors are currently experiencing success because of Al-enabled products. Artificial intelligence could divulge real-time data, which opens the door to new growth plans and capabilities for businesses. The large international technology company, from Alibaba to Amazon, is competing with one another to see who can develop the most advanced artificial intelligence systems first (Al). These businesses are at the forefront of artificial intelligence and have embraced the technology to create cutting-edge goods and services. Give an explanation about the most real-world instances of how these businesses are putting artificial intelligence to work. (20 Marks)QUESTION 4 Knowledge management is essential for a number of reasons, the most important of which are that it facilitates the ongoing dissemination of information among all users working for a company or other organisation and places an emphasis on education. When it is necessary, the sharing of data or information becomes the primary emphasis and encourages innovation as well as changes in company culture. Employees have easy access to the management's wealth of knowledge and expertise, which contributes to the establishment of a constructive and agreeable working environment. Explain how effective knowledge management contributes to the development, diffusion, and application of knowledge to assist in the accomplishment of an organization's objectives and goals in the workplace. (20 Marks)QUESTION 5 A data warehouse (or enterprise data warehouse) is a repository for vast amounts of data collected and integrated from numerous sources. Because firms rely on this data for analytics or reporting, the data must be uniformly prepared and easily available; these are the characteristics that constitute data warehousing and make it crucial for businesses today. A data warehouse begins with the collection of data from internal and external sources. Typically, information is taken from the source, transformed into high-quality data, and then put into a data warehouse as part of an extract, transform, and load (ETL) process. Regularly, businesses perform this process to maintain data current and ready for the next step. Evaluate how a data warehouse can assist a larger organisation in enhancing their company data analytics, boosting income, and competing more strategically on the market. (20 Marks)