Course : Market Research Method

Competitive intelligence is a continuous process involving the legal and ethical collection of information and enabling senior managers in companies to make informed decisions about everything *

True

False

Y= a+ax is a verbal model *

False

True

Experience surveys are used to gather information from persons thought to be knowledgeable on the issues relevant to the research problem *

False

True

ABC Company periodically conducting surveys to measure consumers perceptions, attitudes and use of soap bars and related personal care products . This is not an example of causal research *

False

True

Primary data is the data collected for certain purpose *

True

False