Course : Market Research Method

To convert a management problem into a research question what should the manager and the researcher focus on *

The decision making environment

Alternative courses of action

Objectives of the decision maker

All of the above

Should a product be introduced and what would be the price of the product? is an example of _____. *

Management decision problem

Statement of problem symptoms

Objectives statement

Marketing research problem

The process of defining the problem involves some tasks. Which isnt a part of this process? *

Qualitative Research

Primary data analysis

Discussion with DM

Interview with experts

Michael Dell of Dell Computers wants his company to take market share from Hewlett-Packard and Apple in the category of printers. As his marketing research director, which of the following would NOT be part of the tasks involved in formulating the marketing research problem to support Dell's strategic initiative in selling printers? *

Qualitative research

Discussions with Michael Dell

Composing the research design

Secondary data analysis