course: Marketing Management

# Please write answer here [min word 800 -MAX Word Limit 1000]:

please do not copy paste, plagiarism don't allowed sir.

BRAC Dairy was established in 1998. It began as an income-generation sector to create a market for rural dairy farmers and provide them a profit-making platform. It started when the demand for milk in villages was low and there were no refrigerated storage facilities for the unsold milk. To meet that need, BRAC established milk factories to collect milk from rural dairy farmers with a fair price and sell it to the urban market. Over time, BRAC Dairy's goals have expanded to serve high-quality milk products to their customers. In addition to packaged milk, it offers processed and packaged milk products. To summarize, the enterprise channels milk from rural to urban areas while channeling urban money into rural areas. Liquid Milk Yoghurt Ghee Butter Cheese D- Flavored Drinks 09 Milk Powder Sweets Yoghurt Drinks Activate Windaus o toga Let's assume, you are the CMO of BRAC Dairy. BRAC Dairy already has the Bundiya, Liquid Milk, Yoghurt, Ghee, Butter, Cheese, Flavored Drinks, Milk Powder, Yoghurt Drinks, and Sweets. Now as a CMO you need to think about business growth and as part of that you have to propose a new product category (ONE) for BRAC Dairy with appropriate justification. # Please write answer here [MAX Word Limit 1000)