Course: Morehead State MKT $204-$ Marketing Principles with Lydia Njoroge Spring $2024$ Module: Advertising Metrics $/$ Problem Set ID: $1030$

Spring Time, a maker of air fresheners, bought advertising space on a billboard near a busy sidewalk. On the first day the ad was up$,10,000$ people, some in cars and some on foot, passed the billboard. On average they passed it $2\mathrm{.}0$ times. Over the month the billboard will be devoted to Spring Time, it is expected to deliver a total of $493,000$ impressions at a cost of $$9,300.$ During the same month, Spring Time is also investing in $30$ dally TV spots on home improvement cable shows at a total cost of $$20,000$ that are expected to deliver $221,000$ impressions.

For the billboard only, what are the total impressions for the first day? impressions

$2$

$3$

$4$

$5$

$6$