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mbtn$.$academy

Course: Stevenson MKT $336-$ Integrated Marketing Communication OM$1$ with Takisha Toler Sping $2024$

Module: Advertising Metrics $/$ Problem Set ID: $1030.$

Problem Sets

$(4)$

$4$

Spring Time, a maker of air fresheners, bought advertising space on a billboard near a busy sidewalk. On the first day the ad was up$,10,000$ people, some in cars and some on foot, passed the billboard. On average they passed it $2\mathrm{.}2$ times. Over the month the billboard will be devoted to Spring Time, it is expected to deliver a total of $444,000$ impressions at a cost of $$8,100.$ During the same month, Spring Time is also investing in $30$ daily TV spots on home improvement cable shows at a total cost of $$20,000$ that are expected to deliver $219,000$ impressions.

If the average frequency for TV$-$delivered exposures is $20,$ what percent of the population of $50,000$ is reached by the TV campaign?

$$

$0\mathrm{.}0\%$ net reach $($percent$)$

PS$1$

$1$

$2$

$3$

$4$

$5$

$6$

Diverse Netilix Show?

Reach ~~$1$

So$,$ the TV campaign reaches approximately $100\%$ of th assumption of no overlap between different spots$).$

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