Question: course name : consumer behaviour Select a product and develop an advertisement based on low-involvement learning, and one based on high-involvement learning. When should each

course name : consumer behaviour

  1. Select a product and develop an advertisement based on low-involvement learning, and one based on high-involvement learning. When should each be used (be specific)
  2. Pick up a consumer convenience product, perhaps a personal care product such mouthwash or deodorant and create an advertising copy stressing (a) Approach ApproachTeachnique, (b) Approach Avoidance Technique, (c) Avoidance Avoidance Technique

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