course name : dconsumer behavior

1. Identify three advertisements one based on cognitive learning, another based on operant conditioning and third based on classical conditioning. Discuss the nature of each advertisement and how it utilizes that type of learning.
2. Pick up a consumer convenience product, perhaps a personal care product such mouthwash or deodorant and create an advertising copy stressing (a) Approach ApproachTeachnique, (b) Approach Avoidance Technique, (c) Avoidance Avoidance Technique