Course outcomes:

$1\mathrm{.}0$ Apply Tools and Methodologies to Develop Proposals

$1\mathrm{.}1$ Choose areas of$,$ and sources for, applicable research

$1\mathrm{.}2$ Select market analyses relevant to clients$$ needs

$1\mathrm{.}3$ Discuss target markets and publics in terms of demographics, psychographics, geographics, communication styles and behavioural preferences

SITUATION:

Each student will be sorted into a different Hogwarts 'house.$\text{'}$ Each house is facing a different situation. Assume that each of the four research areas in your SMC Template represents a magic wand. Which one would you choose to save your house and why? You must prepare your case and debate with an opponent in your house to convince them of your choice!

TASK DETAILS:

Review Assignment $2$ rubric$>>$

Review the checklist$>>$

For the situation in your assigned house, individually prepare answers to the following questions.

Which area of research should your house conduct?

Why?

Where will they find this info?

Questions

Your team needs your answers to the questions below:

$1.$ Which research area would you select from the SMC template $($market

research, competitor research, target audience research, or partnership

research$)?$

$2.$ Why?

$3.$ Where will you find the info for the research? Objective: You are trying to change the mind of the audience. The debater who wins the most votes at the

end of their round, wins.

Structure FOR AGAINST

Round $1$ Goes first $1$ min

State your topic, position,

rationale, comment$/$raise

questions about how

thinking against this topic is

not advisable

Goes next $1$mins

State your topic, position,

rationale, comment$/$raise

questions about how

thinking for this topic is

not advisable

Round $2$ Respond to

questions$/$comments $1$

mins

Respond to

questions$/$comments

Round $3$ State closing arguments $1$

min

State closing arguments $$ SITUATION $($Maturity$)$

Loblaws, like Zehrs and Metro, dominate Canada$$s

mature grocery industry with razor$-$thin profit margins$*.$

In $2015,$ they experienced $0\%$ growth while discount

grocers grew $4\%($Bradstreet$,2020).$ They need to claw

back their share!

SIDE A

$1.$ Student $$ research area

$2.-$

$3.-$

$4.-$

$5.-$

$6.-$

SIDE B

$1.$ Student $$ research area

$2.-$

$3.-$

$4.-$

$5.-$

$6.-$ TEMPLATE Questions Answers

Which area should be researched?

Why?

Where can the data be found?

References: