COURSE: STRATEGIC MANAGEMENT

CODE: BAGB3013

Task

1. Choose a small or medium sized business related to any one of the following.

• Chosen Business is Food catering
• NAME of the Food catering is: Life Bites Catering, Malaysia

Your write-up must contain the following:

1. Brief background of the organization (3000words in eassy). This includes its history, its vision and mission (if available), the key people in the organization, the nature of the business, its target market and its revenue/profit for the last six months.

2. If the organization does not have any vision and/or mission statement develop them for the organization. Similarly, if the existing statements are deemed as inappropriate or incomplete, improve them