Question: Course Title:Marketing Mgmt Course Code: 4033 Assignment No. 3 Course Instructor Faiza Khan Burki Section B Program: FOMS Date: January 11, 2022 Submission Date: January

Course Title:Marketing Mgmt Course Code: 4033 Assignment No. 3 Course Instructor Faiza Khan Burki Section B Program: FOMS Date: January 11, 2022 Submission Date: January 18, 2022 Maximum Marks 10 Program Objective Course Objective Course Leaming Objective TO BE FILLED IN BY THE STUDENT Student Name Registration No Sr. No Instructions: a Assignment can be done in a group of five students b. It will be a hand written assignment. c. Submission date is (Tuesday) Jamary 18, 2022 at 8:00-9:20 am Assignment Topic & Details: Consumers often choose and use brands that have a brand personality consistent with their own actual self-concept, ideal self-concept, or others self-concept. Have the students review their recent purchases of a car, computer, furniture, or clothing and ask them to comment on why they purchased this product, who influenced their purchase, and what does this purchase say about their own self-concept ideas. What is their definition of the brand personality of this recent purchase-as compared to the definitions stated in the chapter by Stanford's Jennifer Aaker? son son

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