Course: Wright State Marketing Analytics with Bin Li Spring $2024$

Module: Advertising Metrics $/$ Problem Set ID: $1032$

Mark places one$-$page, $4-$color advertisements for a new kind of projector in $2$ magazines: Adventures & Cautionary Tales $($ACT$),$ which reaches $47,000$ people, and Horrors of the Silver Screen $($HSS$),$ which delivers a readership of $58,000$ per issue. He estimates that $13\%$ of the readers of Horrors of the Silver Screen also read Adventures & Cautionary Tales.

If ACT charges $$1,000$ per ad$,$ what is the CPM for ACT?

dollars