CP$26$: Fasten: Challenging Uber and Lyft with a New Business ModelYou will apply the reading and lecture materials from what you have learned in the course for this case analysis. Define the problem$/$challenge in the case, derived from the course materials so far, and consider:You may consider and research developments and outcomes since the case was written.You may apply course material from the entire course $($including earlier units$)$ as part of your observations and$/$or recommendations on effective solutions, but you should showcase your understanding of the recent course materials related to platforms, ecosystems, and innovation. Also, refer to the recent class discussions for concepts and theories that are applicable to this case study. Provide recommendations that apply what you have learned and consider alternatives. Your recommendations should focus on how strategy and technology can be applied based on course material should be applied to understand and improve business outcomes. Additional questions to consider as you analyze the case and make recommendations with alternatives:What explains the growth of ridesharing companies?How did Fasten's business and technology strategies compare to other organizations?What is the impact of new or emerging technologies?