CPM stands for cost per one thousand clicks cost per one thousand impressions cost per million clicks O clicks per minimum order cost per million impressionsYield is O reach average purchase per customer cost per action CPM OCTAViral marketing will likely lead to: O Category spillover effect OBrand spillover effect O BothWhen seeding we should normally include: 0 both hubs and pumps 0 mostly hubs O mostly pumps The SD statistics (column) in Ubersuggest keyword tool report stands for O SEO difficulty social difficulty O sentiment per day social distanceNumbers of IMPRESSIONS of your content in paid media channels is considered a(n) O engagement metrics loyalty metrics O awareness metrics O advocacy metrics 0 positive attitudes metrics When converting strategic plans into specific actions, it is important to be effective. That actually means that we should make sure to don't incur excessive cost or impose or impose an unreasonable burden on resources Ideal content mix rule 10:4:1, means that you should be posting: O 10 times original content, 4 times other people's content, once promotional / sales content O 10 times other people's content, 4 times original content, once promotional / sales content 10 times promotional / sales content, 4 times original content, once call to actionSocial media marketing is mostly used: 0 at the bottom of the sales funnel G) in the middle of the sales funnel O at the top of the sales funnel Revenue per click will decrease when customers interact with both search ads and social ads If your enjoyment is increasingwith the number of other people who are using the product we call it a(n): 6) positive network externality 0 viral cycle 0 social proof 0 viral hook \f