CPPREP4142 - CASE STUDY:

Task 2

• In this task, you must develop and document a strategy to attract new and maintain existing clients, including:
• target market
• demographics
• channels to be used
• performance indicators and measures for success, including techniques to adjust the strategy based on contingencies and the outcome of reviews
• promotional materials and media to be used.

You must complete this assignment in the form of a report. The report must cover the following additional criteria:

• promote a professional and ethical agency image
• identify ways to build client loyalty
• document how to coordinate products and agency services to maintain and improve client experience
• list strategies that optimise communication to improve the property management business
• review the customer feedback in the scenario to continuously improve products and customer service.

Once you complete the report, attach and upload the assessment.