Craft an introduction to the problem you identified in the case that you intend to address in your strategic communication case study.

Specifically, the following critical elements must be addressed:

Introduction

Establish context for your paper by summarizing the important details of the case and outlining the specific problem$($s$)$ that you will address.

In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to accomplish with your communication?