Your strategic communication case study should answer the following prompt: What messages should be communicated in response to the presented issue, who are the target audiences of the messages, and how will the messages be delivered? Additionally, how will you evaluate the effectiveness of your communication decisions in order to inform future decision making?

Specifically, the following critical elements must be addressed:

Introduction

Establish context for your paper by summarizing the important details of the case and outlining the specific problem$($s$)$ that you will address.

In response to the presented issue, define clear and specific communication goals. Who are your target audiences and what do you want to accomplish with your communication?

Internal Communication

Determine the medium$($s$)$ that you will use to deliver your message and explain how you made this decision.

Define the target audience of your internal communication. Include key factors and any cultural factors about this audience that you considered.

Craft the message that you will communicate internally and explain what change management principles you considered when developing this message.

Explain how you considered the personal needs and development of employees when creating messaging.

Explain what considerations are being made in order to offer continuous support to employees through the change process.

Identify potential sources of conflict that may arise as a result of your internal communication. Consider the message you are communicating as well as the medium$($s$)$ used.

External Communication

Determine the medium$($s$)$ that you will use to deliver your message and explain how you made this decision.

Define the target audience of your external communication. Include key factors and any cultural factors about this audience that you considered.

Craft the message that you will communicate externally and defend how the message promotes the organization$$s strategic goals.

Identify potential sources of conflict that may arise as a result of your external communication. Consider the message you are communicating, as well as the medium$($s$)$ used.

Follow Up

Explain how your message and delivery decisions align with the mission, vision, and goals of the organization.

Describe how you will monitor and measure how the information was received and interpreted by your internal audience.

Describe how you will monitor and measure how the information was received and interpreted by your external audience.

Explain how you will document the lessons learned from your communication plan to inform future decision making. What would you have done differently?