Question: Craft the positioning statement: To (target segment and need) our (brand) is (concept) that (point of difference). EXAMPLE: For IKEA What is the value proposition

Craft the positioning statement: "To (target segment and need) our (brand) is (concept) that (point of difference)." EXAMPLE:

For IKEA

What is the value proposition for the new concept? (the full scope of benefits, the relative price point)

Craft the positioning statement: "To (target

Brand Positioning Statement. To... Healthy Proactive Preventers, 25-40, who want to do as much for overall health as they can (Target Market) Tasty low fat cookie (category frame of reference) gives you the best tasting yet guilt free pleasure so you can stay in control of your health. (Rational/emotional benefit/promise) . In blind taste tests, Grays Cookies matched the market leaders on taste, but only has 100 calories and 2g of fat. In a 12 week study, consumers using Grays once a night as a desert were able to lose Sibs. Grays uses all natural ingredients. (Reasons to believe) Grays Cookie is the... That... That's Because

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