Question: crafting and executing strategy: the quest for competitive advantage Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness How to take stock of how well

crafting and executing strategy: the quest for competitive advantage

Chapter 4: Evaluating a Company's Resources, Capabilities, and Competitiveness

  1. How to take stock of how well a company's strategy is working.
  2. Why a company's resources and capabilities are centrally important in giving the company a competitive edge over rivals.
  3. How to assess the company's strengths and weaknesses in light of market opportunities and external threats.
  4. How a company's value chain activities can affect the company's cost structure and customer value proposition.
  5. How a comprehensive evaluation of a company's competitive situation can assist managers in making critical decisions about their next strategic moves

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