Craiger Electronics is known for high$-$end and expensive electronics targeted to prestigious consumers. Last fall, Craiger introduced a mid$-$priced line of audio products because it knew this would have great potential to appeal to a large consumer market. The company assumed consumers would be pleased to have this more affordable option and decided not to market it separately but to let sales grow from existing customers. Craiger Electronics was surprised when sales were minimal, and ultimately it dropped the lower$-$priced products. When evaluating segment attractiveness, what aspect did Craiger fail to consider?