create a $1-$year Online SMC Proposal for one of the companies listed below. Budget: $$95,500.$

$1.$ Website & Social Media Review $/10$

$$ Observation on website & social channels

$$ Recommendations or improvements

$$ Anything that needs changing to make a new IMC plan work?

$2.$ Overarching Goal & Smart Objectives $/10$

$$ Overarching Goal: Explain your specific campaign, where you will focus your efforts and why

$$ Include at least $5$ SMART objectives that you can measure and that align with your overarching goal $($include tactics$)$

$$ Identify a good target market using database tools like Vividata and databases like Business Source Complete found in the Conestoga College Library. You cannot build a content strategy without a thoroughly researched target market. Provide a well$-$researched target market and develop a target persona. Two paragraph minimum properly cited in Conestoga College APA style

$3.$ Content Strategy $/15$

$1$ chart about types of content, themes, and platforms $(1-$week or $1-$month example$)$

$$ Written explanation about themes, types of content and why it should work with your chosen target audience

$$ Mention any distinct campaigns happening throughout the year

$$ Create at least $1$ mock social media post

$4.$ Overall Budget $/10$

$$ A$)$ Provide general itemized overall yearly budget $($specific campaigns, digital ads, SEO, freelancers, events etc.$)$

$$ Organize by month or expense category

$5.$ Digital Ad Chart $/10$

$$ Show with your chart where you will advertise by platform

$$ Provide cost of each ad type

$$ Provide estimates of what you expect on returns

$$ Include keywords when using Google Search Ads

$$ Create at least $1$ mock digital ad $($social media or Google$)$

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