I need help to create a 3-month Online IMC Proposal for one of the companies listed below. Students are responsible for explaining each of the 6 sections below. __________________________________________________________________

: $10,000.

1.Website & Social Media Review

Observation on website & social channels

Recommendations or improvements

Anything that needs changing to make new IMC plan work?

2. Overarching Goal & Smart Objectives

Overarching Goal: Explain your specific campaign, where you will focus your efforts and why

Include at least 7 smart & measurable objectives that align with your overarching goal (include tactics)

3.Content Strategy

1 chart about types of content, themes, and platforms (1-week or 1-month example)

Written explanation about themes, types of content and why it should work with your chosen target audience

Mention any distinct campaigns happening throughout the 3-months

Create at least 1 mock social media post

4.Overall Budget

A) Provide general itemized overall budget (specific campaigns, digital ads, SEO, freelancers, events etc.)

Organize by activity types MKTG5515 Assign4 Digital Strategy 20% /65marks 5.Digital Ad Chart

Show with your chart where you will advertise by platform

Provide cost of each ad type

Provide estimates of what you expect on returns

Include keywords when using Google Search Ads

Create at least 1 mock digital ad (social media or Google)

6.

Timeline Chart

Provide a simple timeline, chart or calendar to show important dates, content and activities throughout yearly IMC Plan __________________________________________________________________

Company Choices:

Lexus car dealer, Downtown Toronto