Create a $$3,000$ monthly advertising plan for The Westside Coffee Company. Use the media costs provided on the Local Media Costs tab in the spreadsheet and justify your recommendations with data.

Outdoor Billboards on Main Street $$350$

Local Cable TV $(30$ sec$)$ $$45$

Local Cable TV $(15$ sec$)$ $$25$

Radio Ads $(60$ sec$)$ $$45$

Radio Ads $(30$ sec$)$ $$30$

Radio Ads $(10$ sec$)$ $$10$

Direct Mail $($Valpac Coupons$)$ $$500$

Valley Magazine $(1/2$ page$)$ $$350$

Valley Magazine $($full page$)$ $$500$

University Student Newspaper $(1/8$ page$)$ $$200$

University Student Newspaper $(1/4$ page$)$ $$300$

University Student Newspaper $(1/3$ page$)$ $$350$

Local Newspaper $(1/8$ page$)$ $$250$

Local Newspaper $(1/4$ page$)$ $$400$

Local Newspaper $(1/3$ page$)$ $$500$

Google Adwords $($Keywords$)$ Variable PPC

Facebook Ads Variable PPC

Instagram Variable PPC