create a 35-40 side ppt in which you introduce the protein shaker cups as an innovation. It is a "pitch". The job is to sell your idea. By hook or by crook. The best pitch always creates a need. This is how pricey brands build an image, an ideal. That is why some women spent $8,000 on a purse, men spend $4,000 on a suit. When you write your script, think, "Does this make the problem crystal clear?"