create a balanced scorecard using the new variables. How can you use the balanced scorecard to drive company performance? What new business processes should be adopted at your organization to improve performance? Provide specific examples.

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Starbucks CVP: Starbucks has to understand its market , choose its customers and non customers , and invest in a value proposition to deliver the unment value set of its chosen customers. Starbucks has to be very clear about who are their customers and equally important they should know who are their non customers. If you want a cheap cup of cofeee , starbucks is not the place. Starbucks chosen customers are cofee lovers who share a special language when placing their orders and who want a sense of community with their lattes. Starbucks has to create value by turning its stores into more like living rooms where you feel invited to take little time to sit down and enjoy the music as you chat with friends or just relax. Starbucks should sell cofee mixed with a touch of identity ,a sense of community , and a feeling of connectedness. This way starbucks should turn the sale of commodity i.e cofee into the delivery of value proposition.