Question: Create a BCG Matrix for the firm below using the data in the table provided. Then, for each SBU, tell me whether you would Invest,

Create a BCG Matrix for the firm below using the data in the table provided. Then, for each SBU, tell me whether you would Invest, Divest, Liquidate or Harvest for that SBU.

SBU

SBU Sales

Competitor 1 sales

Competitor 2 Sales

Market Growth Rate

A

100

200

400

2%

B

10

200

100

22%

C

50

5

20

14%

D

200

5

10

17%

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