Create a Blue Ocean Strategy

Kris needs your help defining what it is, beyond artisanal ketchup

Define:

1. Use what youve learned from W. Chan Kim and Renee Mauborgnes Blue Ocean Strategy book to develop a 4 Action Framework and Strategy Canvas for Kris that outlines your strategic foundation. Value Proposition, Reason for Being/Reason for Need
2. Create a Golden Circle Analysis of Kris's product.
3. Prioritize Prospect Customer Segments by value, volume, scalability, difficulty, risk/reward (use Blue Ocean 3 Rings of Customers)