Create a company with your group and use the same headings and format as the following example:

Case Study Example

Company: Locbit

Impact

People who control large building should be able to use smart sensors and devices to reduce their energy costs.

Brand

We help people who control large buildings, subtract 10 30% off of every energy check that they write, by providing software that connects and automatically controls all smart devices and sensors

Segments

Major Brand Hotels

Large Supermarkets

Office Buildings with One Owner

Target Market

Major Brands Hotels because

• they include already have budgets put aside
• they already have schedules for upgrading their rooms
• If one hotel likes you,

Positioning

We are the only Internet Of Things (IoT) Company that allows smart devices from ALL manufacturers to work together.

Marketing Mix

1) Product: the ability to for newly installed hardware and software to easily work with their previous purchases is critical

2) Price: the ability for the product to pay for s as fast as possible is next important

Messaging & Media & Call to Action

	Attention	Emotion	Understanding
Desired Action	Go to Video	Go to Website	Book Appointment Form
Technique	Motivation: Greed Unanswered Questions	Motivation: Fear Case Study: Heros Journey	Website Motivation: Greed
Message	The #1 thing you can do to subtract 10 30% off every energy check you write	Easiest Room Upgrade Ever	Make money starting next month
Media	Read email	Watch Video	Read Text, & graphics
Customer Action	Click on Video Link	Click on Link in Video	Book Appointment (Online Calendar)
Call to Action	Save 10 -30% Now	Do you qualify?	Find out how much you can save
Reasoning	Hotel GMs hate writing energy checks, and they will want to know how they can save that much money.	After seeing testimonials, we are planting a seed of doubt that they might not be able to get this benefit.	Now that the potential customer wants to save money, we want them curious to exactly how much they can savewe only gave them a range.