Create a company with your group and use the same headings and format as the following example:

Case Study Example

Company: Locbit

Impact

People who control large building should be able to use smart sensors and devices to reduce their energy costs.

Brand

We help people who control large buildings, subtract 10 30% off of every energy check that they write, by providing software that connects and automatically controls all smart devices and sensors

Segments

Major Brand Hotels

Large Supermarkets

Office Buildings with One Owner

Target Market

Major Brands Hotels because

• they include already have budgets put aside
• they already have schedules for upgrading their rooms
• If one hotel likes you,

Positioning

We are the only Internet Of Things (IoT) Company that allows smart devices from ALL manufacturers to work together.

Marketing Mix

1) Product: the ability to for newly installed hardware and software to easily work with their previous purchases is critical

2) Price: the ability for the product to pay for s as fast as possible is next important