Create a five-question survey that enables you to find out about your target consumer’s (s’) habits, hobbies, and more without asking directly, “What are your hobbies?”, for example. Then, ask people from your target demographic to fill out your psychographic questionnaire. Try to get at least five people to respond to your survey. Compile the questionnaire results and then add the psychographic characteristics to the demographic profile(s) you have already created.