Question: Create a generic VRIN table for Air Asia global as the example shown in the picture V? S S Yes x2 = Temporary Competitive Advanta

Create a generic VRIN table for Air Asia global

Create a generic VRIN table for Air Asia global as the example shown in the picture

V? S S Yes x2 = Temporary Competitive Advanta Yes x3 = Competitive Advantage Yes x4 = Sustained Competitive Advanta No x4 = Competitive Disadvantage Capability, Competence and Resource R? 1? N? SCA Conclusion Stations Design- convenience, Ye No Ye No Temporary CA profitability, safety R+P Model- profitability, sustainability Ye Ye Ye Ye Sustained CA S Suppliers of goods and services- Ye No Ye No Temporary CA maintain constructive working s relationships, achieving high standards of safety, quality and environmental best practice Services- meeting demands of Ye No No No Competitive Parity customers S Table 1 VRIN Barney (1991). Firm Resources and Sustained Competitive Advantage S S n S

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